What is green communication or marketing? It is a communication focused on making a better world, it is time to put aside a communication focused on selling products. With this new communication strategy, the objective will be to show the values, mission and vision of each company.
IN THE GREEN COMMUNICATION, WE ARE NOT SELLING OUR PRODUCTS. OUR GOAL MUST BE TO ESTABLISH A RELATIONSHIP BETWEEN THE BRAND / COMPANY AND ALL STAKEHOLDERS.
Green communication goes beyond messages, since its mission is not only to communicate, but to be the protagonist in a process that helps to care for the environment and safeguard the environment for both current and future generations.
However, it must be borne in mind that Green Communication does not focus solely on the environment, but on all those factors that directly or indirectly influence the construction of a greener planet: pollution, water management, recycling, inequality, economy … Being sustainable is just as important as knowing how to communicate it.
"The world deserves to know who and how they do things better for humanity and the planet"